On the Supposed Birth of the Altermodern

Adbusters — the de facto magazine of choice for leftist fundamentalists — has an interesting article by Micah White on the (too oft-heralded) death of postmodernism and the birth of “altermodernism.” I think he gets things half-right, and we’ll start with his conception of postmodernism:

“…[A]n essential precept of postmodern philosophy: Western thought has hitherto divided the world into a series of binary oppositions that privilege one side over the other. The political implications of the lesson were clear: Oppression can be traced back to the way we think, and hope of liberation rests on escaping this binary thinking.

The postmodern project of overcoming binary thought, however, is more difficult than it may appear. First of all, one cannot simply flip the terms and privilege what was once diminished – that would merely replicate the binary in inverse. The issue is not which term is privileged but the false belief that existence can be divided into two distinct, competing parts. Thus the task of the postmodern activist became the blurring and problematizing of distinctions in order to destroy dualist thinking. It was all done in the name of political liberation.”

So far I’m fine with this, and he rightly pulls out the political & ethical bent of deconstruction instead of just characterizing it as literary navel-gazing. But I think things fall apart when he starts to spell out how/why postmodernism & deconstruction failed us:

“…[B]y the time the project of deconstructing distinctions was widespread in academia and had filtered down to society at large, oppression lay not in the maintenance of dualism but in the opposite: increasing hybridization. That is the irony of contemporary philosophy: what we take to be a tool of resistance, the application of cutting-edge theory to our contemporary moment, turns out to be a hammer of our oppression. And by rejecting binary thought outright, we were not challenging the status quo … we were helping it along.”

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Buy Nothing Day 2003

Happy Buy Nothing Day! Today, the biggest shopping day of the year, some of us have chosen not to purchase anything. I can happily report I have yet to spend a single cent today. But since I’m just following the letter of the law I think tomorrow I’m going to go blow all my money supporting Greedy Corporation and Big Media. It seems only in America is a holiday like this possible. Oh wow you went a whole 24 hours without spending cash you good-hearted saint you. Go to the Third World and see how many days they go without buying anything but simply because they’re too dirt poor, not because they stocked up at Walmart the day before just so they can brag about how they showed Big Business who’s boss after all. Happy Consumerism Still Owns You Day!