I read in a recent Wired article that General Motors has an annual TV ad budget of $2.9 billion, second only to Proctor & Gamble (I don’t even want to think about how sick their budget must be). Aren’t these figures just digusting? The $2.9 billion excludes radio, internet, newspapers, etc — just television. That $2.9B is just such a stunning number when you think what could be done with that if GM cut out tv ads for just one year. Several organizations seems to suggest that it costs $240 to feed an impoverished child for a year: $2.9B feeds 12 million kids. This happens to be the same number of children “in need of assistance” in the Horn of Africa (Kenya, Somalia, Ethiopia, etc) according to Concern.net. The cost/year is $363 according to LifeLine South Africa — $2.9B still feeds 8 million children! Other sites suggest slightly different figures on the cost to feed the severely malnourished and starving… no matter how you add it up, $2,900,000,000 is a really absurd number. I have severe doubts about whether a one-year moratorium on GM ads would hurt their bottom line, especially considering the publicity boost a $2.9B charitable gift would provide. Plus they’d still have all their other advertising mediums.
Dear General Motors,
Don’t be stupid: less SUV ads, more food for dying kids. KTHXBAI.